Amazon Sponsored Products

Sponsored Products are keyword- or product-targeted ads that promote your individual listings and appear in search results and on product detail pages on Amazon. You select your products to advertise and choose your keywords or products, or let Amazon target your ads with automatic targeting.

Get discovered

Ads appear right where customers will see them, such as the first page of search results and product pages, providing an instant visibility boost.

Increase sales

Sponsored Products help you grow your sales on Amazon by reaching customers who are searching for products like yours and driving them to your product page.

Control costs

Ads are cost per click, so you pay only when customers click your ads. You control how much you spend by setting your budget and choosing how much to bid per click.

How to get started

Who can use Sponsored Products?

Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise.

What Our Clients Say

We are reaching really relevant consumers because they’re in the mindset where they’re about to make a purchase.

Samantha Hess, Brand Manager, Planters, Kraft Heinz

Sponsored Products

Help Amazon customers discover and purchase products that you sell on Amazon with ads that appear in search results and on product pages.

Get started