Analytics and Data Science Platform
NOVA DIGITAL 360 Analytics & Data Science Solutions Platform, deploys advanced technology for tracking, ad serving, and tag management to unlock cross-channel, real-time performance data. Advanced tracking combined with our dedicated data analysts will uncover actionable insights to inform your marketing decisions & drive campaign ROI.
What we do
We use a variety of tools and methods to get all of your marketing data into one place and join the data together using common identifiers in each data source. We typically do this by customizing your analytics implementation or, more powerfully, by using a data warehouse such as Google BigQuery.
Our data scientists analyze the data, identifying key patterns and trends.
We define audience segments using the different options within the Google Marketing Platform. If your audiences cannot be defined using standard metrics and dimensions within Google Analytics itself, we can input custom definitions from other sources to help define audience types.
Performance tuning for your Google Analytics
Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.
Powering The Analytics & Data Science Platform
The Global Leader in Save Money and Increase Revenue With Data-Driven Marketing
By 2022, more than 50% of all enterprise mobile apps will use mobile analytics tools to improve the user experience. – Gartner
Audience Insights
For clients who want more audience data than what is available through Google Analytics, Nova Digital 360° Strategies offers a range of audience analytics capabilities:
- Heatmapping to capture how users interact with your site pages
- Facebook Audience Pixels, for a more granular look at how well your site visitors match your audience objectives
- Google Consumer Surveys provide an easy tool for conduct market research to discover more about audience preferences
- Conversion rate optimization services let you test how your audience responds to different ad formats, web pages and creative versions
- Path-to-purchase analysis gives you a holistic view of the customer conversion process
AI-Powered Social Media Marketing
NOVA DIGITAL Social Media Marketing Platform is the go-to place to manage all your marketing tasks together easier.
How We’re Different
Our Work
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Our Plans
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Standard
- 5 Projects
- 5 GB Storage
- Unlimited Users
Premium
- 10 Projects
- 15 GB Storage
- Unlimited Users
Professional
- 15 Projects
- 30 GB Storage
- Unlimited Users
Extreme
- Unlimited Projects
- Unlimited Storage
- Unlimited Users
Our News
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What Our Clients Say
We used your attribution solution and experienced a 43% increase in leads after just 6 months of running with NOVA Digital Analytics Platform.
Working with Silverback Strategies is a very rewarding experience. They’re young, they’re energetic, they’re true experts in the field of search and analytics. There’s no question we made the right decision.
I can see and prove their results week to week and month to month, and I can prove it to my organization.
