We use a variety of tools and methods to get all of your marketing data into one place and join the data together using common identifiers in each data source. We typically do this by customizing your analytics implementation or, more powerfully, by using a data warehouse such as Google BigQuery.
Our data scientists analyze the data, identifying key patterns and trends.
We define audience segments using the different options within the Google Marketing Platform. If your audiences cannot be defined using standard metrics and dimensions within Google Analytics itself, we can input custom definitions from other sources to help define audience types.