Analytics and Data Science Platform

NOVA DIGITAL 360 Analytics & Data Science Solutions Platform, deploys advanced technology for tracking, ad serving, and tag management to unlock cross-channel, real-time performance data. Advanced tracking combined with our dedicated data analysts will uncover actionable insights to inform your marketing decisions & drive campaign ROI.

What we do

We use a variety of tools and methods to get all of your marketing data into one place and join the data together using common identifiers in each data source. We typically do this by customizing your analytics implementation or, more powerfully, by using a data warehouse such as Google BigQuery.

Our data scientists analyze the data, identifying key patterns and trends.

We define audience segments using the different options within the Google Marketing Platform. If your audiences cannot be defined using standard metrics and dimensions within Google Analytics itself, we can input custom definitions from other sources to help define audience types.

Performance tuning for your Google Analytics

Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.

Powering The Analytics & Data Science Platform

The Global Leader in Save Money and Increase Revenue With Data-Driven Marketing

By 2022, more than 50% of all enterprise mobile apps will use mobile analytics tools to improve the user experience. – Gartner

Audience Insights

For clients who want more audience data than what is available through Google Analytics, Nova Digital 360° Strategies offers a range of audience analytics capabilities:

  • Heatmapping to capture how users interact with your site pages
  • Facebook Audience Pixels, for a more granular look at how well your site visitors match your audience objectives
  • Google Consumer Surveys provide an easy tool for conduct market research to discover more about audience preferences
  • Conversion rate optimization services let you test how your audience responds to different ad formats, web pages and creative versions
  • Path-to-purchase analysis gives you a holistic view of the customer conversion process

AI-Powered Social Media Marketing

NOVA DIGITAL Social Media Marketing Platform is the go-to place to manage all your marketing tasks together easier.

How We’re Different

Our Work

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Our Plans

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Standard

$1999monthly
  • 5 Projects
  • 5 GB Storage
  • Unlimited Users

Premium

$2999monthly
  • 10 Projects
  • 15 GB Storage
  • Unlimited Users

Professional

$3999monthly
  • 15 Projects
  • 30 GB Storage
  • Unlimited Users

Extreme

$5999monthly
  • Unlimited Projects
  • Unlimited Storage
  • Unlimited Users

Our News

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What Our Clients Say

We used your attribution solution and experienced a 43% increase in leads after just 6 months of running with NOVA Digital Analytics Platform.

Local Auto Dealer

Working with Silverback Strategies is a very rewarding experience. They’re young, they’re energetic, they’re true experts in the field of search and analytics. There’s no question we made the right decision.

Rebecca Chanin, Vice President, Marketing, JK Moving Services

I can see and prove their results week to week and month to month, and I can prove it to my organization.

Julie Kimbro, Intelligize, Inc

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