Google Analytics

NOVA Digital 360° connects to Google Analytics and uses AI to build you an easy to follow growth plan.

See what’s in it for you.

What is Google Analytics?

The tool allows you to track websites, blogs, and social networks. In addition, it puts at your disposal predetermined and customizable reports. As indicated in its entry in Wikipedia, Analytics “offers grouped information of the traffic that arrives at the websites according to the audience, the acquisition, the behavior, and the conversions carried out on the website.” And also, Google Analytics is the dominant tool. It offers more data and metrics than any other.

It works on elements as varied and vital as the following:

  • Number of visits
  • Their duration
  • Sources of traffic
  • Visited pagesIt also acts in sections such as:
  • Your users preferred sections
  • Keywords used
  • Technical details of visitors’ devices. That would enter the browsers that users use or their mobile operating systems.

But what makes Analytics a complete tool is that it is compatible with the rest of Google’s tools. Thus, it is possible to combine Analytics with Ads, Blogger or YouTube. In fact, all Google tools in which visits and traffic are counted can be mixed and complemented with Google Analytics. In addition, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.

Get a complete view.

Whatever your industry – travel, automotive, healthcare, or beyond – Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results.

Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

Google Analytics Implementation

We will provide recommendations or actual implementation services according to your needs, including all appropriate code required to execute your measurement plan.

Implementation typically involves deployment of:

  • Safe and up to date tracking code
  • Google Tag Manager to streamline the tracking process
  • Google Universal Analytics
  • Google display features
  • Site search
  • Campaign tagging
  • Custom dimensions and metrics
  • Custom segments
  • Custom dashboards and reports

What Our Clients Say

Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Everything you need to get more from your data.

Discover all the ways that Analytics helps you turn data into insights — from detailed reporting tools to intelligent data analysis and more.

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