Facebook, as you might already know, is the most popular social network today. The first quarter demographic update that was provided by Facebook in April 2019 shows that there are over 2.38 billion monthly active users so far, which is the highest number of users any social network has ever had.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.