Facebook Lead Generation Ads

Lead generation is the process of building interest in a business’s products or services. On Facebook, you can create campaigns using a Lead Generation objective that allows consumers to fill in a form, called an “Instant Form”, with their contact information. You can also track lead conversion events on your own website using the Facebook pixel.

Facebook Feed Image Ads

The 2 Types of Leads You Can Capture on Facebook

Although definitions can vary, in general, a lead is a person who has indicated interest in your company’s product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. 

Unfortunately, simply Liking a status update, photo, or video on your Page doesn’t make someone a lead. That type of action doesn’t indicate interest in your company or product — it’s possible they just Liked your post because it had a cute puppy in it, ya know?

On Facebook, there are two ways you can generate leads: direct leads and indirect leads.

Direct Leads & Indirect Leads

On Facebook, there are two ways you can generate leads: direct leads and indirect leads.

Direct Leads

Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer — whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer.

Indirect Leads

Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.

While directly promoting landing pages is an instant gratifier of leads generated, providing content without a form makes your Facebook presence a friendlier home for content that your fans will want to come back for again and again.

Now, let’s dive into 12 ways you can capture leads, whether they are direct or indirect.

Technical requirements

  • Desktop
    • Desktop News Feed
      • Single image ad
        • Image aspect ratio
          • Minimum aspect ratio : 400×500
      • Single image ad with link
        • Image dimension
          • Minimum width : 476 pixels
          • Minimum height : 249 pixels
        • Image aspect ratio
          • Minimum aspect ratio : 100×100
          • Maximum aspect ratio : 191×100
  • Mobile
    • Mobile News Feed
      • Single image ad
        • Image aspect ratio
          • Minimum aspect ratio : 400×500
      • Single image ad with link
        • Image dimension
          • Minimum width : 320 pixels
        • Image aspect ratio
          • Minimum aspect ratio : 100×100
          • Maximum aspect ratio : 191×100

What Our Clients Say

“We knew we needed to reach the niche audience that supports the oilfield services industry. LinkedIn’s ability to hyper-target this specific segment and find key people in the industry was a huge draw for us.”

Nicole Baron, Marketing Manager, VistaVu Solutions

Ways to use Text Ads on LinkedIn.

LinkedIn Text Ads are the next generation of our Sponsored Content products that help marketers engage business decision-makers on LinkedIn’s mobile and desktop news feed.

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