Search Ads 360

Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.

Business data in Search Ads 360 makes the most of your unique information sources so you can customize and automate your campaigns, reports, and bids for improved performance.

How to use Search Ads 360

The platform is made up of three parts: Campaigns, Bid Strategies, and Reporting.

Get the most from your search campaigns

Google Search Ads 360 gives you the workflow tools, robust reporting, and strategic bid optimization you need to get more value from your search campaigns. Respond faster to an ever-changing market — in real time and at scale — using native integrations with other Google Marketing Platform products.

Search Ads 360 helps you automate complex search campaigns more efficiently. Implement automated bidding powered by machine learning to increase return on spend. Use your own business insights to customize campaigns and drive performance, then combine reporting from your search campaigns with other media channels in one central place.

What is Search Ads 360?

Formerly known as DoubleClick Search, Search Ads 360 (SA 360) is Google’s advanced search management solution that allows businesses to access multiple ad accounts and campaigns, across multiple search engines, in one integrated interface.

Search Ads 360: benefits

Using Search Ads 360 has many benefits, with a key advantage being that you can access and manage all your ads in one central place. This reduces admin time, improves paid performance and increases the accuracy of data insights.

 

Managing ad campaigns through Search Ads 360 rather than the individual platforms also means access to more advanced features, which can be used to improve costs and conversions, with reduced management time.

Tailored solutions for Search Ads 360

Search Ads 360 (SA360) is the platform that unifies your search campaigns into one place, with the ability to respond in real time and help you better make business decisions. We’re here to help you use unlock the potential of SA360 and enhance your PPC and Shopping campaigns. From initial setup with a bespoke reporting framework through to full management, Serpico offer the flexibility to help you make the most of this incredible technology.

Dive into the details.

Easily scale your enterprise search marketing with streamlined workflows, powerful reporting and automated bidding.

Designed to work together.

Save time and increase efficiency with Search Ads 360 and integrations across the Google Marketing Platform.

Maximize performance

Search Ads 360 gives you the workflow tools, robust reporting, and strategic bid optimization you need to get more value from your search campaigns. Respond faster to an ever-changing market — in real time and at scale — using native integrations with other Google Marketing Platform products.

Automation in volume

Save time and improve campaign performance by automating key activities at scale. From keyword creation to ad copy changes and reporting, Search Ads 360 helps streamline your advertising in all markets, languages, and across search engines. Manage your campaigns for Google Ads, Bing Ads, Yahoo! Japan, and Baidu, all in a single interface.

Smart bidding, smart decisions

Intelligent bidding drives performance. Search Ads 360 helps you automatically optimize for your business goals with Smart Bidding. Make informed decisions based on real-time insights built on Google’s machine learning capabilities.

Insights and reporting in one place

Measure and report on the metrics that matter most to your business — across purchase paths, channels, and devices. And optimize for every step of your customers’ journey with cross-device graphs. Native integration with the Google Marketing Platform enables streamlined workflows so you can track campaigns across a single platform.

Driving performance

Search Ads 360 helps you automate complex search campaigns more efficiently. Implement automated bidding powered by machine learning to increase return on spend. Use your own business insights to customize campaigns and drive performance, then combine reporting from your search campaigns with other media channels in one central place.

You’ll have the flexibility to view campaign insights in a way that aligns with your business goals. That way you can make more informed decisions and act — both in real time and at scale.

If you’d like to learn more about how we can use Search Ads 360 to improve your paid campaigns

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