Text ads, Dynamic Search Ads and call-only ads: The most common kinds of ads on the Search Network. These ads appear with an “Ad” or “Ads” label on the search results page, and might have an “Ads by Google” label on partner sites. They often show with ad extensions, which allow advertisers to include business details like location or phone number in their ads.
Shopping ads: Shopping ads display and link to products for sale. They’re labelled as ‘Sponsored’ or appear with an ‘Ad’ or ‘Ads’ label on the search results page and might have an ‘Ads by Google’ label on partner sites.
Image and video ads: Search partners can host image ads and video ads.