This ad format delivers targeted messages to LinkedIn-member inboxes. According to LinkedIn, these ads are more successful at driving conversions than emails.
Keep in mind that LinkedIn members can opt out of receiving InMail ads.
Persistent call-to-action button remains on top of content while user scrolls
Real-time delivery ensures timely reach
Sponsored InMail messages are delivered only when members are on LinkedIn
Uncluttered professional context
Strict delivery frequency caps ensure your message gets maximum mindshare
Flexibility to tailor your content
Craft personalized messages without the limitations of restrictive character counts.
What you can do with LinkedIn Message Ads
Deliver a targeted message with a single CTA
Communicate to your prospects without having to worry about character limits. You can also add a Lead Gen Form to your message to collect leads directly on LinkedIn.
Drive stronger engagement and response than traditional emails
Messages are delivered in an uncluttered environment so that your brand stands out. More than 1 in 2 prospects open up a message ad.
Measure the impact of your messages
See which roles at what companies are taking action on your message ad with demographic reporting. Track conversions from people who viewed and clicked on your message ad with LinkedIn Conversion Tracking.
What Our Clients Say
“We knew we needed to reach the niche audience that supports the oilfield services industry. LinkedIn’s ability to hyper-target this specific segment and find key people in the industry was a huge draw for us.”