Anything that can be tracked, should be tracked. You never know when a particular site element will turn out to be a gold mine!
At Nova Digital USA, we track every interactive element—including forms, buttons, dynamic phone numbers, checkouts and just about anything else—on our clients’ sites as an analytics event. This allows us to see exactly how visitors are interacting with the site.
Putting event tracking in place allows us to define how elements contribute to the conversion process and set up site interaction goals that drive ROI.