Remarketing is a great way to gain business that might previously have been lost. Remarketing allows advertisers to target previous visitors to their website through other websites or platforms. Nova Digital manages the two main types of remarketing through Google Ads and Facebook.
Remarketing through Google Ads allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage remarketing campaigns on YouTube as well, using video adverts.
Facebook remarketing works by advertising to previous visitors of the website on Facebook only. You can select from adverts in someone’s Facebook newsfeed, which is called a sponsored post, or in the sponsored column, called a sponsored advert.
Nova Digital have run a number of successful remarketing campaigns for our clients on Google and Facebook.