Are you using Twitter Ads to grow awareness and demand for your brand? You should be.
On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.
Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions –– while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they’d purchased something directly from a Tweet in their timeline.
The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The advertising platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences under 50. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day.
Nova Digital 360° have broken down exactly what you need to know to start advertising on Twitter and generating brand awareness, new customers and ROI for your brand.